Ideas Are A Dime A Dozen
We hear a lot about great ideas in The 401k Study Group. Our reputation, in fact, has allowed us to become the destination for ideas and innovation.What we’ve learned: Million dollar ideas are common. What is uncommon is execution.
(Can you say:Pet Rock, ShamWow, P90X)
How does anyone find out about them. How do they get socialized? How do they get implemented? Once that is done then…where do they go?
Our Answer: The 401k Incubator
Our Questions: What is your marketing plan and what is your budget?
Not Sure? Why don’t you Piggy Back on our success, Create content, Deliver it, Measure it, REPEAT.
Build the credibility you need, Build your audience. Use a community manager early in the ideacycle. Hire feet on the street later. Be a servant first and a merchant second. Economize with a digital first strategy so your failures don’t break the bank.
Innovation and failure are two sides of the same coin. Stay around long enough and you can win the attention you deserve, that “big deal” or that lucrative “contract”. Like Vegas, if your money will hold out your luck will change.