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October 31, 2013

13 Small ‘Natural’ Brands That Are Actually Owned By Giant Corporations

by The 401k Study Group ®

Burt’s Bees is marketed as a homespun natural brand from Durham, N.C., and is proudly described as “Earth Friendly Natural Personal Care and Natural Skin Care for The Greater Good.” Of course, the brand downplays that it was sold in 2007 for nearly…

Chuck Hammond, PPC, CMFC‘s insight:

Brands like Burt’s Bees and ice cream-maker Ben & Jerry’s attract a growing market of environmentally-conscious consumers. They rely on being marketed as local and natural, but many consumers have no clue that these brands now have mammoth multinational overlords.

See on www.businessinsider.com

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