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July 16, 2013

A Lesson from The United States Marine Corps

by The 401k Study Group ®


There is a famous military quote, “No battle plan survives first contact with the enemy”.  It could also read: no business plan; no social media marketing plan and no client acquisition plan survives the first attempt at implementation fully intact.

We get the privilege of speaking with many Advisors over the course of a month and inevitably  the conversations turn to some aspect of business planning.  Our members want to know what “other people” are doing and wonder aloud, “ how she does that” or “how does he find the time”. While we all have 24 hours in a day and we know top advisors implement like crazy, we also are aware that The Marine Corps motto holds true in the face of the best laid plans. Yes, despite rigorous training, contingency plans, air support and a vast array of other components a U.S. Marine knows that no matter what they thought, the battle will not go as planned.

Advisors are no different and while they must have a plan, they should be prepared to improvise, adapt and overcome at any moment. Current results show this as a key differentiator between Aspirational and Intentional members.

In the tech world you read about a “pivot”.  It’s the same thing.  But, we would much rather quote the Marine Corps.

P.S. The best golfers will all tell you that “On Course” adjustments are a major component of their success as well. Enjoy The British Open this week. Any predictions?

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