Over the years my wife has asked why it is that people from Massachusetts are well … like people from Massachusetts. I have tried (with little success) to articulate what makes those of us from the land of the Boston Tea Party, act, reason and do the things we do. I have tried the accent thing; the land of The Pilgrims Pride thing; the Red Sox Nation thing; all to no avail.
Then I find it. It’s about push back. When the wind blows on the Cape, the houses push back. When the waves hit the beach, the beach pushes back. The weather man even has to get the last word in with the news anchors.
In our industry we have to push back. If we don’t persist, like the breakers on the beach, we erode away. When we don’t push back we let our partners act as if its our privilege to send them business. When we take “No” for an answer when what we need is a “why”, we have to push back. When we let the numbers interfere with the reasons we have to push back.